The cultural event
Ministers and professionals of the
tourist industry, tour operators,
property developers, architects,
elected representatives, creators, IT
and prestigious directories executives,
media people; finally, anybody committed
to opening and building the ‘elsewhere’:
here are the reasons why you should
come to the Royal Legend Cup:
When we thought about “The international Arabian Horse culture hub”, we obviously thought of all
the historical, enchanting and magical facts surrounding this legendary Eastern horse but also of the
Middle-Age tales and legends. A world where trade and exchanges were the witness of caravans
loaded with spices, fantastic fabrics, rare oils, as well as the most precious element of all: knowledge!
Amongst other things, the art of navigation, astronomy, medicine, philosophy, poetry, architecture,
mathematics, the furûsiyyia, the art of falcons hunting… It is owing to man that the exchange
between huge, culturally different far-off lands was born.
We wanted to talk about culture and here we are talking about trade! Nowadays, we often notice that
they are inter-dependent owing to the huge East/West caravan trade. Culture and know-how finally
turned into ‘trade’ and vice versa.
Since the great nomads a thousand years passed by, but alone the last 60 years were enough to
enable our planet to grow but also to enter into a process of self-destruction. Because of the increasing
evolution of knowledge, which is getting faster and faster, our planet struggles to impose its
biorhythm on us.
Hence, how can we perpetuate the spirit of the ancestral exchanges with our modern tools?
Nowadays, the caravans have been replaced by internet. Various products, spices, culture and information
are sent with lightening speed but what these exchanges really lack are real, non-virtual meetings
around noble values.
This is precisely why the Royal Legend Cup is a proposing you to take part in this event, in this hub
which supports an ethic based on the spirit of openness, the consciousness of exchanging all over
the world while respecting the differences in mankind. Because they show a keen interest in this
meeting, we will have the honor to welcome VIPs from Qatar, Oman, the United Arab Emirates, the
United States of America, the Maghreb, Europe and Eastern countries.
For you, professionals of tourism
meeting with these personalities will reinforce the
possibilities of fresh and original business initiatives as far as transport, accommodation and luxury
services, unlimited offers on the environment and traveling are concerned.
At the same time, people’s exploration of the Oriental culture around the show, will provide you with
the opportunity to become an exhibitor on the trade show itself, located at the center of the
racecourse. It is up to you to create a world and to display your public image through new surroundings
and dreams.
Equestrian professionals will add the discovery of the Arabian horse history to this enchantment, as
well as its heroic deeds, its symbolism and terminology used and its intimate implication within the
Oriental civilizations.
For you, real estate professionals
the presentation of prestigious construction projects
challenging architectural conventionality, will bring you top international customers as far as conception
and building are concerned. Your sole presence will develop your public image while discovering the
whole range of various offers. Thus the objectives are to strengthen the inter-dependent and
fundamental bonds between professionals from various countries present at this event, to evaluate
the needs and expectations in order to find an outlet for your know-how.
Moreover the presence of amateurs and professionals of yachting, sailing as well as marina designers
will, for the first time, offer a profusion of skills to prestigious customers always looking for quality,
originality in terms of pleasure and well-being.
For you, professionals and amateurs of art, history and foreign culture
This inter-cultural meeting will be broadened by traditional demonstrations. You will see quality
shows figuring Fantasias and the art of falcon hunting.
For all of the people involved in the different activities, human, sport and trade relations will meet and
mix at the Royal Legend hub owing to the principal actor of this event: the Arabian horse, which is
behind these exchanges. The Arabian horse guarantees the cultural, trading, spiritual and historical
union, while giving everybody the pleasure of happiness and discovery.
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